Rather than shooting and producing one-off videos, we designed an AI-enabled framework to transform Orkin’s iconic pest library experience into long-form, search-optimized educational content. Built to scale across dozens of pest categories, the framework maintains brand consistency, scientific accuracy, and the personal touch that Orkin excels at.
Brand: Orkin
Agency: Pearmill
Channels: YouTube, Website
Campaign Type: AI-Driven Content System
Orkin has deep domain expertise across a wide range of pest categories, anchored by its extensive Pest Library — a core brand asset that details how to identify pests, recognize damage, understand treatment options, and learn how Orkin helps protect homes. While this content performs strongly for organic search, translating that depth of knowledge into long-form video content at scale presents a production challenge. Traditional video workflows make it difficult to create consistent, authoritative videos across dozens of topics without significant time and cost.
The goal of this project was to use AI to bring the Pest Library to life through video — creating a repeatable, scalable system that could educate consumers, further strengthen organic search visibility, and position Orkin as the definitive source for pest-related information.
These videos serve as the pilot for a larger AI-powered content library designed to answer high-intent pest control searches.
Creative:
Top Mosquito Control FAQs | Orkin